More than 25 Years of Healthcare Experience

Great people and amazing advancement create prime opportunity for today’s healthcare. Efforts that push the lines of innovation and improvement, transforming lives and communities in both offering and receiving care. Yet each health experience is ultimately recognized as unique and deeply personal—a discerning audience of one. Because healthcare relationships have extraordinary expectations, financial investment, and public scrutiny, we’ve created a care environment that’s as dynamic as it comes. 

When it comes to communications, Catherine Harrell’s almost 30-year career has covered it all. Beginning when marketing was most typically an internal newsletter hand-delivered to hospital departments, she has experienced the rapid additions of websites, intranets, CRM, social media and now AI, just to name a few. Harrell has navigated the changing needs of a thriving and growing healthcare organization across multiple markets, implementation of the electronic health record, through the global Covid pandemic, and into the post-pandemic era. Watching the industry transform from inpatient to outpatient with virtual as well as value-based care, Harrell has directed communications that have been essential to leading and staying ahead.